Ebiz Aegean

International Summer School in e-Business

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The purpose of eBiz2014 Summer School is to provide a broad introduction to e-business technologies, increase participants’ understanding of the complex issues related to marketing goods and services on the Internet, and to expand on the fundamental e-business theory and practices. Upon completion of this course participants will be able to: Understand the main concepts of Digital Strategy, Marketing and Sales Identify the multiple sources of information in the web affecting business performance Understand the importance of collecting and analyzing data Work with the most “hot” marketing tools and management techniques Apply the basic methods of marketing tactics & reputation management

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