Based on a comprehensive curriculum rooted in Steve Blank's Customer Development methodology, built around in-person interactions with potential customers and delivered by an accredited NEXT instructor.
What you will learn:
How to generate assumptions to validate about your assumed customer's needs, motivations and their behaviors.
How to find and reach out to people for interviews that match your assumed customer segments.
How to define experiments that validate or invalidate assumptions you have about your business model.
How to develop your own customer discovery interview plan.
How to conduct effective customer discovery interviews.
How to turn customer feedback into real insight.